Vitality Consulting Group

VCG has expertise in pharmaceutical and biotech product development and commercialization.

Product Evaluations

Strategies to determine the product valuation look primarily at the value of the product to customers and the relative value of comparable products to fix an appropriate price.

Primary Market Research

Collection of original primary data by the researcher using a variety of methodologies including interviews, surveys or direct observation.

Therapeutic Area Expertise

We have expertise in a variety of therapeutic areas including oncology, infectious disease, immunology, vaccines, rare or orphan diseases.

Competitive Intelligence

Primary of secondary competitive intelligence capabilities for covering deep dives of disease states, specific products, and/or conferences.

Commercial Strategy

The success of a new product depends not only on the idea behind the product, but also on the marketing of the new product before, during and after the product launch.

Due Diligence

Due diligence is a way of preventing unnecessary harm to either party before entering into an agreement or a transaction.
We help clients understand the value of products from the perspective of internal development potential and external valuation perspective.
VCG helps companies achieve tangible, high-impact results. We have proven experience and expertise in applying sophisticated analytics to complex issues. Our solutions give executives the tools they need to make critical business decisions with greater certainty. VCG consultants work closely with executives to understand and address the critical issues they face. We ask the hard questions, gather and analyze the most relevant information, and develop innovative strategies that create value. We understand the challenges and opportunities our clients face in the real world because we have honed our own skills in the real world. We offer clarity, strategic insight, direction and confidence as we devise practical solutions to their most pressing challenges and opportunities.

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We have over 12 years of experience helping clients enhance the value of their products.